Brokerage and agency
Real estate brokers operate in a complex environment: Federal and state statutes and regulations impact their obligations to consumers. Competitive pressures from new business models and other industry segments challenge incumbent firms. And their intellectual property is threatened by infringers on a global scale. The Larson law firm has undertaken engagements to handle these problems; is proud to offer resources to brokers that may help with other challenges; and provides a full range of related services to brokerage firms throughout the United States (and in some cases, in Canada).
Brokerage & agency services
The Larson law firm meets a variety of brokerage client needs, including:
Agency law: Advising brokerage firms regarding their agency and client service obligations to clients and customers under the laws of various jurisdictions.
Privacy: Developing privacy statements and policies for brokerage web sites and data collection points.
Interbroker compensation ('commission splits'): Assisting brokerage firms in determining appropriate unilateral actions with regard to the compensation they offer brokerage firms.
Intellectual property: Assisting brokerage firms in protecting their copyrights, trademarks and other valuable intellectual property rights.
Internet marketing consulting: Providing business consultation to brokerage firms developing strategic plans for Internet marketing.
Broker & agency engagements
Brian Larson has performed as legal counsel and consultant to several large, market-leading brokerage firms, throughout the United States and in Canada. Engagements have included the following:
- Advised market-leading broker regarding proposal to alter its compensation offers to other brokers in the marketplace. Considered antitrust risks and advised client regarding business utility of proposed changes.
- Offered business consulting to a market-leading broker regarding its strategy to launch a full-service consumer real estate web site. Aided in development of strategy; provided implementation advice as requested.
- Analyzed proposed national data use policy of National Association of REALTORS on behalf of The Realty Alliance, an association of large brokerage firms and representatives of other segments of the real estate industry. Provided results in a comprehensive report and presentations to Alliance leaders.
- Presented an overview of Internet real estate marketing in the international marketplace to international assembly of real estate brokers.
Broker & agency resources
NOTE: The Larson law office does not warrant the accuracy of resources found on other web sites. Please consult your own attorney or other advisors before relying on any information on this site or the others to which this site links. The views represented on LarsonLegal.com and sites to which it links are not necessarily those of the Larson law firm, its clients, or their affiliates.
Below are some resources for the brokerage community.
Preventing Others from Using Your Name to Draw Traffic to Their Sites
Learn about "Cyber-squatting"
Using the Term "REALTOR®" Properly
National Association of REALTORS® Membership Marks Manual (use of "REALTOR®")
Copyright
Check out these resources to learn the basics of copyright law for protecting your firm's listings.
United States Code, Title 17, Copyrights
United States Copyright Office
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